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Cloud Capabilities in Dynamics365
25th July 2019

Microsoft Dynamics 365 is a versatile solution that incorporates several features that have the potential to usher in a new paradigm in operations for industry and organizations. The solution leverages a cloud-based approach and reinvents the previous generation of Dynamics CRM Online as a suite of individual apps. Dynamics 365 Enterprise Edition goes further and fuses the functional advantages of the legacy products Dynamics CRM and Dynamics AX, adding a highly effective Enterprise Resource Planning (ERP) layer. The Dynamics 365 suite is also available as a Business Edition, with specific advantages of its own. Essentially, the product is a response to an evolution in technology and the more agile business practices that the change is spawning.

While the first generation of digital transformation focused on enhancing individual business functions to achieve higher efficiencies, it didn’t take long for the benefits of data integration and mobile access to become a primary focus. With organizations keen on empowering their talent with instant access to insights and identifying opportunities for synergy, a new approach to recruiting technology has emerged. Dynamics 365 is Microsoft’s response to this rapidly evolving business culture, which discards siloed operations for unified and proactively interdependent processes. The suite combines the power of operation-specific tools, which are isolated into processing power-friendly apps, with an overarching and rationalized framework that streamlines the organization itself. This reconciliation, of what were once somewhat divergent priorities, is further empowered with the use of Cloud computing.

The Operational Advantages of Integrating ERP and CRM

Businesses have traditionally emphasized either ERP or CRM solutions as their primary focus for digital transformation, based on their core orientation. For instance, sales and marketing based businesses have been preferential adopters of CRM solutions, while manufacturing units have often favoured ERP solutions as the tool to create competitive advantages. With the more widespread adoption of these digital tools, however, it is becoming apparent that the most significant potential for efficiency and optimal performance lies in a deployment that synergistically empowers both ERP and CRM.


Microsoft Dynamics 365 is a platform that delivers an effective integration of CRM and ERP solutions with cloud technology. It enables platform, operating system and device-agnostic access to highly agile management capabilities. By integrating sales, production, inventory, and virtually any aspect of organizational administration one can think of, with real-time intelligent data analysis in a cloud and mobility ready package, it impacts and reshapes the entire end-to-end functional capacity of an organization. In addition, Dynamics 365 also features a comprehensive integration with PowerBI, Cortana and Office 365, as well as specific modules that address sales and marketing, customer engagement and process automation requirements.


Cloud Compatibility as an Enabler of Integration

The Cloud model of IT infrastructure delivers unprecedented economic and functional advantages. The advantages of scalable deployment, streamlined operations and dramatically lowered capital outlay are further positively compounded by the availability of SaaS, IaaS and PaaS support. Public, Private or Managed Cloud models allow businesses the ability to choose a customized operational approach that replaces legacy deployments involving heavy expenditure, man hours and specialized skill sets, while concurrently enabling a leaner and more capable functionality. Dynamics 365 eliminates limitations in access, integrating data with processes and people. The Cloud-optimized nature of Dynamics 365 gives all stakeholder continuous and real-time access to relevant data and actionable insights, resulting in the right decisions being made the right time. The capacity to crunch and interpret data that is cognizant of customer needs, business opportunities and operational metrics in real time, enables an unprecedented business model. With every mission-critical aspect of the business seamlessly connected, a truly collaborative and agile operation, that has the capability and capacity to be responsive to its environment, becomes possible.

Agility as the Ultimate Competitive Advantage

Responsiveness is a combination of being able to identify and decipher challenges and opportunities, while also having the functional agility to adapt in real time. For the contemporary enterprise, this is rapidly becoming the core business advantage it seeks in a highly competitive world. In much the same way as a biological organism gains advantages by leveraging its environment, a business organization is also fundamentally higher up the evolutionary ladder if it can incorporate such abilities. A suite of software that can process siloed data and create a consonance in response has the tremendous advantage of being able to optimize operations in real time.

Dynamics 365 incorporates both CRM and ERP solutions, limits capital outlay with its cloud-based approach and provides scalability that can respond to an enterprise as it grows, or even within a business cycle. With processes ranging from Finance & Operations, Retail, Talent, Sales, Customer Service, Project Service Automation, Field Service & Marketing supported, it indeed is a comprehensive solution for a contemporary enterprise. To truly leverage digital intelligence, the modern business needs a far more diversified array of touch points than those that the traditional approach to analytics and business integration was designed to address.

Microsoft Dynamics 365 is a radical evolution in business applications. With a heavy emphasis on cloud and mobile, this solution integrates a versatile and light platform with access to the entire available data stream of metrics. By taking the approach that businesses should be able to adopt individual applications and retain complete control over the scalability of their systems, Dynamics 365 helps businesses in optimizing their operations, empowering their employees and transforming their services and customer engagement.


As tech-enabled disruption levels the playing field, modern businesses face the need to streamline operations and empower decision making to create competitive advantages. With its capacity to integrate process variables and workflows, while also giving real-time access to stakeholders, Microsoft Dynamics 365 is ushering in an age of redefined possibilities. To understand how Microsoft Dynamics 365 can help your business achieve optimal operational capacities and efficiencies, please reach out to us at marketing@levtechconsulting.com.

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