How Marketing Automation for Microsoft Dynamics 365 Improves Business Productivity

26th August 2018

The marketing landscape today has dramatically evolved and in its current avatar it is all about strongly supporting the sales channel. Marketing automation is essential for companies of all sizes. Studies show that 51% of companies depend on marketing automation tools to better reach their customers. When used properly, these tools can bolster the production of your marketing team by 900% or more.

Marketing success is hinged on consistency, continuity, and quality of leads.

The three key points for marketing success hinge around:

• Consistency and speed of marketing programs
• Continuous tracking
• Generation of good quality leads

To make good on this ask, marketing automation platforms are the only solution to ensure effective spend of marketing dollars. With a plethora of marketing technology options such as Click Dimensions, HubSpot, Exact Target, Marketo and over 3500 other tools available in the market, choosing the best platform for specific organizational goals can be overwhelming.

In addition to eliminating time spent nurturing unqualified leads and improving customer retention, an automation platform that integrates with existing business tools is a critical factor to help automate the entire sales funnel.

Microsoft Dynamics 365 for Marketing features native integration across Office 365, LinkedIn and the Azure Cloud architecture and also uses AI, Machine Learning and Big Data Analytics to deliver powerful results to achieve marketing goals. The intuitive graphical interface puts the control directly into the hands of business owners.

Adobe Marketing Cloud for Enterprise Marketing Automation

For scalability across multi channels, Adobe Marketing Cloud (AMC) in partnership with Microsoft, offers a high-end complete marketing and sales solution. AMC is like a standalone platform with its own user interface. The platform provides the ability to integrate into real-time enabling organizations to personalize and engage customers. Microsoft Dynamics 365 Enterprise edition offers Adobe Marketing Cloud service and provides a comprehensive marketing application that creates powerful customer experiences. A unified customer profile enables integrated, cross-channel marketing. AMC enables creation of digital campaigns that are personalized, contextual, and content-rich to maximize customers’ loyalty and lifetime value. These campaigns can then be run across myriad channels and help organizations measure ROI across the board.

So what are the marketing functions that are enabled with this pairing?

• Adobe Campaign & Microsoft Dynamics 365 for Campaign Orchestration
• Adobe Experience Manager & Microsoft Azure for Web Experience Foundation
• Adobe Analytics & Microsoft Power BI for Powerful Data insights

AMC’s Enterprise grade marketing automation solution coupled with Dynamics 365 encompasses feature functionality even outside traditional marketing automation and covers the entire funnel:

• Email Marketing and Campaign Automation
• Web Forms and Landing pages
• Reporting
• Surveys and Bulk Mail
• Event Management
• Lead Scoring
• Social Discovery
• Web Intelligence

Conclusion

To know more about how Microsoft Dynamics 365 can power your marketing automation exercise please write to us at marketing@levtechconsulting.com . Levtech’s leading industry solutions based on Dynamics 365 also cover a whole gamut of business applications such as Property 365, Project 365, Payroll 365 and Engage 365. To know more about how our Industry and business solutions can improve productivity with Dynamics 365, Click Here.