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Lulua Publishing selects Levtech Consulting to implement Microsoft Dynamics AX
11th July 2016

Dubai, UAE – Levtech Consulting, a leading Microsoft Dynamics partner today announced that it has been selected by Lulua Publishing to implement Microsoft Dynamics AX 2012 R3. The project aims to automate business functions and build a single operational platform across the Group.

Lulua Publishing was founded in 2011 by Sheikha Intisar Salem Al Sabah to promote personal growth and development among Arab readers across the Middle East. Shaikha Intisar wanted to create something rare and valuable among the readers and that is why the company name was coined as ‘Lulua’, which means ‘pearl’ in Arabic. Some of Lulua’s famous magazines include ‘Good Health’ and ‘Vacations & Travel’ and has also been involved in the publishing of several motivational books in Arabic. Since 2011, the company has been on the upward growth trend and has opened several other business lines spanning across Media, Trading &Distribution, Projects, Jewellery Retail and E-Commerce.

Having different business lines meant that Lulua needed to select a simple, but comprehensive ERP solution to empower their employees and automate the business processes. Some of the challenges that Lulua was facing includedfinancial consolidation, manual processes, payment follow-up with customers, automating processes specific to the publishing line of business, and task management amongst different team members. Based on a detailed evaluation, Lulua publishing saw true potential and value in optimizing and consolidating their business processes through the ease of use and functionality that Microsoft Dynamics AX extended. At the same time, Lulua also realised the importance of selecting the right consulting partner to bring in best practices and a strong consultative approach.

Levtech was chosen following an extensive evaluation processof selection of partners as they demonstrated theknow-how and expertise required for a successful and global implementation. Levtech’s credentials in implementing ERP for organizations having different lines of business was a key factor in selection.

“We are really excited to embark on an ERP implementation at Lulua. As we continue to expand and diversify, it is important to simplify the day-to-day work life of our team members, which in turn will help in overall improvements in productivity, efficiency and teamwork. We are confident that Microsoft and Levtech will deliver a great experience for our organization, and we look forward to this journey”said Sheikha Intisar Salem Al Ali Al Sabah, Founder and CEO of Lulua Publishing.
“Microsoft Dynamics AX is a comprehensive, end-to-end solution that can be implemented in organizations having business focus in different verticals. At Levtech, our expertise lies in our domain focussed consulting and rolling out Microsoft Dynamics for companies in different verticals. As part of our implementation methodology, we follow a global template approach, which helps streamline common business processes across multiple subsidiaries, while providing the flexibility todeploy business-specific functionalities for each entity within the group. As part of this project, we would also integrate Microsoft Dynamics AX with an external e-Commerce platform to help customers gain an amazing experience of shopping online. Group level financial consolidation features in AX will also be another key enhancement that will help Lulua have visibility into the business operations of all its companies. This implementation will definitely help Lulua to eliminate manual processes, reduce costs, boost productivity and ultimately, achieve business growth,” added Oommen P Oommen, Regional Manager – Business Development, Levtech Consulting.

Levtech Consulting is a leading business consulting firm servicing organizations through delivering business solutions based on Microsoft technology. Founded in 2009, Levtech now operates from U.A.E., Singapore, Qatar, Saudi Arabia, US, Japan and India. With a team of experienced Microsoft Dynamics consultants and domain specialists, the current team strength at Levtech is around 200 employees delivering projects across the globe.

Solutions provided by Levtech Consulting include Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Human Resource Management System (HRMS), Business Intelligence (BI), Enterprise Asset Management (EAM) and web/mobile app development.
Our team of 150+ certified professional consultants, with a blend of knowledge, experience and passion for technology gives us a powerful and unique expertise to get any job done. With this team, we have successfully served over 150 business enterprises worldwide.

For more information please visit our website: www.levtechconsulting.com

Media Contact:
Sarah Rizvi

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