Engage 365 – Microsoft Dynamics CRM for Retail
In today’s competitive marketplace, customer loyalty is no more the same, as customer sentiment is shifting constantly and there is an avalanche of options to pick from. To stay ahead of the curve and effectively build long-term customer relationships, the retail segment needs loyalty programs that are as dynamic as the modern-day customers. Engage 365 is a customer loyalty solution built on Microsoft Dynamics 365 that could significantly to enhance engagement with the clients. Leveraging the power of Microsoft Dynamics CRM, Microsoft Social Engagement, Power BI and Azure, Engage 365 brings a whole new level of personalization to the shopping journey across collection of loyalty points, customized redemption rules, personalized offers and targeted marketing. The The solution also uses sales automation, customer service and Marketing in CRM. Additionally, Engage 365 incorporates ClickDimensions which is the Marketing Automation tool for Microsoft Dynamics 365.
- Reporting and BI
- Machine Learning/AI
- Marketing Automation
- Beacon Technology
- Sales transactions within Microsoft Dynamics 365 POS can be tracked, reported and used for marketing segmentation.
- SMS and email surveys help to gauge customer satisfaction and provide actionable insights to create a better customer experience through the loyalty program.
- Dashboard functionality provides an array of important reports right at a user’s fingertips, providing powerful insight into loyalty program performance.
- Integrated, cross-channel personalized email with the loyalty program software, helps in improved customer engagement and tracking.
- The CRM loyalty program encourages social engagement for connecting with customers across all social media. While social monitoring and listening can be used to determine how a brand is perceived, analyze consumer behavior and sentiment, and identify issues that consumers may have.